Beyond Beauty: Unveiling the power of ERP in the cosmetic industry

Posted by Stephen Whitehouse on 21 Feb

crm

In a world where self-care knows no gender, the cosmetics industry is experiencing a revolutionary shift. Traditionally, it was dominated by products and marketing aimed towards women. The change has already begun, men are now embracing self-care rituals as an integral part of their grooming routines. Let’s explore the transformative journey of cosmetics embracing inclusivity.

Inclusive beauty

The beauty industry is adapting to meet the evolving needs of consumers. Now more than ever, men are embracing skin care, hair care and grooming rituals that go beyond the basics. Hairspray is no longer found in the bathroom used by just women, all genders are grabbing the bottle and styling their hair, even out on the go, it is a handbag ritual. As the stigma around male self-care fades away, brands are stepping up to offer inclusive products that cater to all genders.

The generic stereotyping of cosmetics being for women is being broken. Instead, cosmetics are a means of self-expression, for all to participate. From skincare routines to make-up applications, individuals are exploring a wide range of products designed to enhance their features and boost confidence.

The cosmetic industry has had to change the way they market these products to ensure they appeal to all consumers. Men are also desiring to have a nice complexion that is radiant and healthy, as well as women. This helps boost self-esteem and confidence within. Brands are responding by introducing skincare lines specifically formulated to address the unique needs of male skin, including cleansers, moisturisers, and serums. Providing tailored solutions is at the forefront of the cosmetics industry's minds.

Models have had a shake-up too, to include a diverse range of models and influencers, by showcasing real people with real stories. These campaigns aim to resonate with a broader audience encouraging everyone to feel seen and represented in the world of cosmetics.collection of various make up powder samples on white background. each one is shot separately-1

Cosmetics are a powerful tool as they are a large representation of not only our outer bodies but also a reflection of our inner feelings. The application of make-up can become a canvas for emotions that words may struggle to convey. The act of choosing to apply make-up can be a form of self-care, allowing individuals to connect with their inner selves and express their mood set for that day. The colours and textures chosen can symbolise a range of emotions, from bold confidence to subtle vulnerability. It could also be argued that those who choose a subtle and gentle approach are not vulnerable but comfortable within their own skin. This is where the “Don’t judge a book by its cover” saying comes in.

Regardless of gender, the cosmetic industry is encouraging all individuals to have the opportunity to feel empowered, seen and experiment to celebrate their unique beauty.

Benefits of an ERP system for cosmetic manufacturers

Innovation and responsiveness to consumer trends are important, to help support this using technology can make the process easier to manage. By having Enterprise Resource Planning software in place, it can help streamline some of these processes.

Visibility - CRM

An all-in-one ERP Solution can include a CRM module, which can be of great advantage to cosmetic manufacturers. The integration will allow them to gain visibility into the varied demographics, enabling the design and marketing of products to be tailored to the specific needs of consumers.

Additionally, the system facilitates the tracking of customer behaviours, such as typical timings of purchases. This capability enables you to take proactive actions, for instance sending out reminder emails or app notifications just before a customer's usual purchasing timeframe, this could include a discount code to encourage brand loyalty and repeat purchases.

Quality control

Quality control within cosmetic manufacturing is a high priority, in case of an issue with an ingredient supplied, you need to be able to easily trace where that ingredient may have been used elsewhere, whether it has already been delivered out to a customer. An ERP solution can provide batch tracking and full traceability of raw materials to finish products making life easier and less stressful.

Moreover, this can help you support any compliance regulations you need to have in place, making the process, streamlined and stress-free.

Integration

An ERP system is also able to integrate with other business systems such as e-commerce platforms, helping to create a seamless and connected business environment.

As cosmetics companies continue to grow, ERP systems can scale to accommodate increased data, number of users, transactions and additional development too, if required to support your process changes.

Do you want to discover more about the options available contact us

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Topics: CRM, Process Manufacturing, Quality Control

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