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Creating products that are environmentally friendly has never been easier. With more knowledge on recycling and micro-plastics available than ever before, it is up to you to be mindful of also creating packaging which is equally as environmentally conscious.
Making the choice to use eco-labelling in your food business is a great way to widen your demographic of consumers, as well as bringing in new customers who are looking for sustainable and eco-conscious brands. Products that can be eco-labelled are regarded as 'sustainably managed' and therefore help you to build an eco-friendly brand for the future. With the worries of global warming and environmental troubles, now more than ever you should be trying to establish this mindset to ensure that you are doing everything you can to promote more products aligned to environmental excellence being sold.
Why should I use eco-labelling?
Eco-labelling is especially relevant to businesses who pride themselves on their natural and sustainable food selections, such as local farms, fishermen or those who harvest their own crops. Having a label that promotes sustainable food as well as building your eco-friendly ethos will help you to get more recognition and more sales from customers who do their best to ensure they are supporting sustainable food businesses. Awareness of being more environmentally friendly is constantly increasing due to a whole range of reasons, from the educational influx concerning pollution through food, to a sense of wanting to reduce a person’s own contribution to the world’s carbon footprint.
Why does sustainability matter?
Sustainability is a very important factor in making food purchase decisions. Some would say, there is a 'state of emergency' surrounding how food is cultivated, and as such will seek to source food that is being produced in ways that offer long term sustainability and consider both direct and indirect environmental impacts. Eco-labelling is being adopted and designed to help give buyers peace of mind that they are contributing to businesses that not only care about the environment but offer them a way to get closer to becoming more sustainable themselves.
Eco-labelling helps to set you apart from those who are not yet interested in becoming sustainable and may be amongst those who are unaware that they may be producing more pollution or may not be looking to create innovative ways of harvesting or producing food to address environmental crises being faced. Increasingly, it is becoming more important that food producers and distributors look to adopt more sustainable operating practises through business reviews and process improvement discussions to ensure that they are not left behind the curve and are doing all they can to reduce lasting impacts.
How does eco-labelling work?
Eco-labelling is self-regulatory, at present, which means that there is lots of flexibility right now but in time standardised practises are likely to come into play via conformity requirements. Now is the chance to offer your approach so that it, amongst established others, can be considered towards a future standard. When standardisation is based on market needs and requirements there is less chance of disconnect with the legal parameters set.
Business management tools, such as ERP systems, allow you to track every part of your operations, from goods in and their sources to production, processing or assemble procedures and labelling direct from the system, and onwards shipment or delivery.
ERP solutions can be simplistic or complex, made to order, to fit your operations. Many will opt for such a system when they are making business improvements or looking to access a step change in their growth.
Unlock higher levels of satisfaction, closer tracking and traceability of raw food products and insight into where they are used when being transformed into your final products with WinMan.
To discuss how we can support your operations, contact the team here today.
Learn about existing partnerships with businesses from the food and drinks sectors here:
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