![crm](http://www.winman.com/hubfs/Topic-Icons/crm.png)
How to build a customer experience strategy and why
With a crowded marketplace, it has never been more essential for companies to focus on their customers. Businesses need to be aware of what consumers value and why they value it, so...
![crm](http://www.winman.com/hubfs/Topic-Icons/crm.png)
Why CRM Software is important in Sales Management
Customer Relationship Management (CRM) software is the technology used to manage your business' interactions with existing and potential customers. Being a tool for managing...
![erp-software](http://www.winman.com/hubfs/Topic-Icons/erp-software.png)
How integrated ERP can help improve the customer experience
It takes more than just the product, branding or loyalty to retain a customer. In our technologically advanced environment, alongside the demands of social media, the abundance of...
![crm](http://www.winman.com/hubfs/Topic-Icons/crm.png)
8 Tips for coordinating a successful B2B sales strategy
Selling to other businesses can be harder than selling to consumers for a number of reasons. Rather than emotional motivations, business buyers tend to be drawn to products through...
![crm](http://www.winman.com/hubfs/Topic-Icons/crm.png)
Mapping your customer journey and why it is important
A customer journey map provides essential information for all businesses - as it maps the likely or average interaction that your customer will have with your business.
![crm](http://www.winman.com/hubfs/Topic-Icons/crm.png)
Creating a winning sales process using CRM software
Having a clearly designed sales strategy is an essential foundation for any successful sales team to build upon.
![crm](http://www.winman.com/hubfs/Topic-Icons/crm.png)
Six reasons why you should have a customer relationship management tool
Before we dive in, Customer Relationship Management (CRM) is a management tool that allows your business to work more efficiently with current and potential clients, all while working...
![crm](http://www.winman.com/hubfs/Topic-Icons/crm.png)
Improving customer relationships with a CRM system
Better customer relationships, among other things, are one of the most lauded benefits of CRM software. While there are many different options when it comes to choosing a CRM system,...