
The costs of digital customer acquisition vs retention
Business growth almost always depends on having good customer relationships. When it comes to creating marketing strategies, most companies focus on attracting new customers rather...

How to build a customer experience strategy and why
With a crowded marketplace, it has never been more essential for companies to focus on their customers. Businesses need to be aware of what consumers value and why they value it, so...

Why CRM Software is important in Sales Management
Customer Relationship Management (CRM) software is the technology used to manage your business' interactions with existing and potential customers. Being a tool for managing...

How integrated ERP can help improve the customer experience
It takes more than just the product, branding or loyalty to retain a customer. In our technologically advanced environment, alongside the demands of social media, the abundance of...

8 Tips for coordinating a successful B2B sales strategy
Selling to other businesses can be harder than selling to consumers for a number of reasons. Rather than emotional motivations, business buyers tend to be drawn to products through...

Mapping your customer journey and why it is important
A customer journey map provides essential information for all businesses - as it maps the likely or average interaction that your customer will have with your business.

Creating a winning sales process using CRM software
Having a clearly designed sales strategy is an essential foundation for any successful sales team to build upon.

Six reasons why you should have a customer relationship management tool
Before we dive in, Customer Relationship Management (CRM) is a management tool that allows your business to work more efficiently with current and potential clients, all while working...