See how Doodlebone, a dog accessory manufacturer trading for 14 years, uses WinMan Cloud ERP to run finance, stock, CRM and Shopify order processing as one connected business.
In this video, Doodlebone explains how WinMan Cloud ERP has become the ecosystem running its business, from VAT returns, dunning letters and credit control through to stock, forecasting, CRM and a recently linked Shopify site.
Read the transcript from the Doodlebone video case study, covering finance, CRM, Shopify integration, batch picking and carrier automation with WinMan Cloud ERP.
00:00:05 – 00:00:30 "We've been with WinMan for approximately seven years now. When we started out, we only put the bare bones of the system in, accounts and stock features. Over time, we've become heavily reliant on it. We're trying to get to a position where WinMan is basically our ecosystem; everything we can have on WinMan, is on WinMan."
00:00:37 – 00:01:04 "Doodlebone is a dog accessory manufacturer. We've been in the market for 14 years, making collars, leads, harnesses, and now supplements and treats. VAT returns, dunning letters, credit control, everything in finance is done on WinMan. Stock, ordering, forecasting, and all our CRM is now on WinMan."
00:01:05 – 00:01:43 "It brings consistency and structure to the processes of the business. Because all our data is in one place, we can interrogate it and use BI to build data sets and report on them. This gives us flexibility to look at data how we want, meaning we spend more time creating strategy rather than just compiling data."
00:01:44 – 00:02:18 "With over a thousand customers, CRM is vital. It allows the sales guys to deliver customer service at the right time to the right customer. Every communication, calls, emails, payment chasing, is logged. Any member of staff can see the history at a glance, helping us understand our customers on a much deeper level."
00:02:53 – 00:03:31 "The new WinMan Cloud means we can access it from anywhere. At trade shows, if a customer asks what they spent in the last six months, we can access that instantly. We also moved our website to Shopify; everything is linked through the REST API. It used to be bespoke and took so much time, but now it's seamless."
00:03:32 – 00:04:07 "When an order is firmed, it goes straight to the warehouse. We can do batch picking where we combine multiple shipments into one tote run, which massively increases efficiency. Carrier integration is also key; the system knows the customer's preference (DHL, DPD, etc.) and prints the shipping labels automatically."
00:04:08 – 00:04:46 "Our next steps are to continue building on the reporting to drive even more efficiency. WinMan is at the center of everything we do. As we move to the next stage of the business, creating a group of businesses, the cloud system will allow us to run multiple companies seamlessly on one system."
Doodlebone's Journey from WinMan to WinMan Cloud
Doodlebone has been with WinMan for around seven years. This earlier video, filmed in 2022, shows the warehouse and stock foundations already in place well before the move to WinMan Cloud, proof that the later upgrade was a natural next step.
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