Doodlebone Video Case Study

See how Doodlebone, a dog accessory manufacturer trading for 14 years, uses WinMan Cloud ERP to run finance, stock, CRM and Shopify order processing as one connected business.


In this video, Doodlebone explains how WinMan Cloud ERP has become the ecosystem running its business, from VAT returns, dunning letters and credit control through to stock, forecasting, CRM and a recently linked Shopify site. 


Key results from the Doodlebone case study

  • 7 years on WinMan, growing from basic accounts and stock features into a full business ecosystem.
  • Doodlebone's entire finance function, VAT returns, dunning letters and credit control, runs through WinMan.
  • Stock, ordering, forecasting and CRM for over 1,000 customers managed in one connected system.
  • Power BI integration means more time spent creating strategy rather than compiling data.
  • WinMan Cloud gives live access to customer spending history at trade shows, instead of waiting to get back to the office.
  • Shopify linked to WinMan via the REST API, replacing a bespoke setup that took far longer to maintain.
  • Batch picking combines multiple shipments into a single tote run, cutting manual handling.
  • Carrier integration with DHL, DPD and Royal Mail automatically generates the correct shipping labels and paperwork.
  • Next step: using WinMan Cloud's multi-site capability to run a growing group of acquired businesses on one system.

 Distribution and eCommerce ERP FAQs 

How does WinMan Cloud ERP support distribution and eCommerce businesses?
 WinMan Cloud ERP connects finance, stock, CRM, forecasting and online order processing in one system. For Doodlebone, this means VAT returns, credit control, stock and customer data all sit in a single connected ecosystem rather than separate tools. 
How does WinMan integrate with Shopify?
 Doodlebone recently refreshed its website on Shopify and linked it to WinMan through the REST API. Orders now flow straight into the warehouse for batch picking with almost no manual intervention. 
How does WinMan support warehouse and carrier efficiency?
 Batch picking combines multiple shipments into a single tote run, and carrier integration automatically applies the correct shipping labels and paperwork for each customer's preferred carrier, including DHL, DPD and Royal Mail. 
How does WinMan Cloud support business growth and multi-site management?
 Doodlebone's next step is using WinMan Cloud's multi-site capability to bring a growing group of acquired businesses onto one system, rather than running them separately. 

 
Read the transcript from the Doodlebone video case study, covering finance, CRM, Shopify integration, batch picking and carrier automation with WinMan Cloud ERP. 

View full video transcript

00:00:05 – 00:00:30 "We've been with WinMan for approximately seven years now. When we started out, we only put the bare bones of the system in, accounts and stock features. Over time, we've become heavily reliant on it. We're trying to get to a position where WinMan is basically our ecosystem; everything we can have on WinMan, is on WinMan."

00:00:37 – 00:01:04 "Doodlebone is a dog accessory manufacturer. We've been in the market for 14 years, making collars, leads, harnesses, and now supplements and treats. VAT returns, dunning letters, credit control, everything in finance is done on WinMan. Stock, ordering, forecasting, and all our CRM is now on WinMan."

00:01:05 – 00:01:43 "It brings consistency and structure to the processes of the business. Because all our data is in one place, we can interrogate it and use BI to build data sets and report on them. This gives us flexibility to look at data how we want, meaning we spend more time creating strategy rather than just compiling data."

00:01:44 – 00:02:18 "With over a thousand customers, CRM is vital. It allows the sales guys to deliver customer service at the right time to the right customer. Every communication, calls, emails, payment chasing, is logged. Any member of staff can see the history at a glance, helping us understand our customers on a much deeper level."

00:02:53 – 00:03:31 "The new WinMan Cloud means we can access it from anywhere. At trade shows, if a customer asks what they spent in the last six months, we can access that instantly. We also moved our website to Shopify; everything is linked through the REST API. It used to be bespoke and took so much time, but now it's seamless."

00:03:32 – 00:04:07 "When an order is firmed, it goes straight to the warehouse. We can do batch picking where we combine multiple shipments into one tote run, which massively increases efficiency. Carrier integration is also key; the system knows the customer's preference (DHL, DPD, etc.) and prints the shipping labels automatically."

00:04:08 – 00:04:46 "Our next steps are to continue building on the reporting to drive even more efficiency. WinMan is at the center of everything we do. As we move to the next stage of the business, creating a group of businesses, the cloud system will allow us to run multiple companies seamlessly on one system."

 

Doodlebone's Journey from WinMan to WinMan Cloud

Doodlebone has been with WinMan for around seven years. This earlier video, filmed in 2022, shows the warehouse and stock foundations already in place well before the move to WinMan Cloud, proof that the later upgrade was a natural next step.

 

 If your distribution or eCommerce business is stuck juggling separate systems for finance, stock and online orders, book a WinMan demo to see how WinMan Cloud ERP can connect them into one ecosystem, the way it has for Doodlebone. 


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